Issues
This client was behind in completing a time sensitive project; the re-branding of one of their educational publications. They also wanted to insure the publication would stand out amongst their existing suite of publications.

Findings
Several agencies had been involved in the branding initiative but had not been successful in delivering to the client a concept that was agreeable. The branding initiative was in conjunction with a plan to phase out the hard copy version of the publication; replacing it with a web-based version. The intended audience for this web-based publication were established physicians with an emphasis on the younger physicians.

Solutions
The re-branding should appeal to a younger physician; someone more inclined to utilize the internet. Therefore, more graphics, icons and less text were employed.
HRMC also worked on initiatives that included:
• Website Design
• Logo Design for other publications
• Collaterals
• Direct Mailers
• Folders and Inserts

Results
Upon completion and implementation the new product enrolled over 600 new subscribers in its first year.